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My Apologies, this page is still being worked on…
In the meantime, you can find a top-line report of this project attached in PDF form —>
Designing for Efficiency
This case study aimed to enhance the Suzzallo Starbucks experience by addressing issue that arose from our user research. We explored factors influencing student actions and decisions throughout visit, culminating in three key findings for potential improvements.
Course: HCDE 313 - User Research
Project Timeline: 8 weeks - Spring 2023
Goals and Context
Study purpose
To enhance efficiency and ease of attending Suzzallo Starbucks, reducing the burden of getting coffee.
Context
Wait times for coffee cost US coffee drinkers over $4 billion in lost productivity yearly [1]. Identified issues at Suzzallo Starbucks include long lines, busy student schedules, environmental challenges, and menu accessibility.